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Most weight loss advice sounds the same:
Eat better. Move more. Drink water.

But in this week’s episode of Thin Thinking, we’re turning that advice upside down.

I’m revealing the hidden habits that might be keeping you stuck—things you’re probably doing right now without realizing they’re slowing down your progress.

No more overwhelming rules. No “you should do this” lectures. Just a fresh, eye-opening perspective that could change everything about the way you approach weight loss.

If you’ve been wondering why you’re not seeing the results you want… this episode is your breakthrough moment.

The Fall Live 2025 Shift Weight Mastery Process

is ENROLLING

EARLY BIRD Discount and Cooking Class Bonus when you enroll by August 22

September 17th- October 24th

In This Episode, You’ll Learn:

How the “start over tomorrow” mindset fuels the cycle of perfectionism and self-sabotage—and what to do instead to break free.

Why forgiving yourself for past weight struggles is a crucial first step toward lasting change (and how it can actually increase your motivation).

The surprising truth about why waiting until you’re thin to love yourself can keep you stuck, and how to start living your best life now.

Links Mentioned in this Episode

Join my FREE Masterclass: “How to Stop the “Start Over Tomorrow” Weight Struggle Cycle and Begin Releasing Weight for Good.”

FREE Shift Out of Sugar Cravings Hypnosis Session

My book, From Fat to Thin Thinking: Unlock Your Mind for Permanent Weight Loss (Includes a 30-day hypnosis process.)

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Get more thin thinking tools and strategies

Most weight loss advice starts with what you “should” do: eat better, move more, drink water. But if you’ve been doing those things (or at least trying), and your weight is still stuck, it’s time for a different angle.

Here’s the bold truth: your weight struggle doesn’t start on your plate or get fixed in the gym—most of it starts in your mind. In this episode of the Thin Thinking Podcast, clinical hypnotherapist and weight mastery teacher Rita Black flips the usual approach upside down and names the hidden patterns that keep you spinning.

This isn’t about more rules. It’s about identifying the mental traps that quietly run the show—like the “I’ll start tomorrow” cycle, the inner critic that calls you a failure, and the search for a magic solution outside of you. Once you see these traps clearly, you can finally break them with skills that build real consistency.

If you’ve been stuck in the same loop for years, this post will feel like someone finally turned the lights on.

Why do I keep starting over tomorrow (and never finishing)?

Citable truth: The “start over tomorrow” mindset isn’t motivation—it’s permission to overeat today.

If you’ve ever said, “I’ll be perfect tomorrow” or “I’ll start Monday,” you already know the emotional rhythm: hope → restriction → slip → shame → rebellion → overeating → restart.

Rita describes this as the perfectionistic all-or-nothing cycle: being “good” on a diet, then being “bad” off it. The brain loves familiar patterns—even painful ones—so it keeps replaying what it knows.

Here’s the sneaky part: the restart promise feels productive. It gives you a little dopamine hit: I’m taking control. Diets also promise structure—especially when you’ve been living in chaos and self-judgment. But once the initial pain fades (you lose a few pounds, clothes fit better), the plan starts feeling boring and restrictive.

Then one of two things happens:

  • Competent incompetence: “I’ve got this,” before you truly have the skill to navigate real-life triggers.
  • Life happens: stress, travel, boredom, social events—and you’re off track.

That’s when the inner critic screams: “You blew it.” And the inner rebel rushes in with the rescue line: “Start tomorrow.”

Rita points out a key psychological pattern: the more you promise future goodness, the more it grants you permission to be “bad” right now. And that “permission” opens the floodgates.

What breaks the cycle: Not more willpower. The skill is staying with yourself in the “in-between” moment—the moment after the slip—without abandoning yourself. That’s where you build mastery.

Try this today (quick reset):

  • Instead of “I’ll start tomorrow,” say: “I’m back on track at my next choice.”
  • Decide what your “next choice” is (water, a walk, a plated meal, logging, bedtime routine).
  • Treat the slip like data, not a verdict.

When you stop starting over, you stop rehearsing failure—and you start building consistency.


If you recognize the exhausting “good on a diet, bad off a diet” cycle, listen to Episode 4 — Why Being Good On A Diet Is BAD, which breaks down how moralizing food and perfectionism quietly fuel the very weight struggle you’re trying to escape.

Why do I believe I’m a failure I can’t trust?

Citable truth: If you start your weight journey believing you can’t succeed, your mind will prove you right.

One of the most common answers Rita sees on Shift questionnaires is painful and blunt: “Me. I am the problem. I can’t be trusted.”

That belief isn’t just “negative thinking.” It’s a subconscious identity—and it carries resentment: resentment toward your body, your past, your weight, your willpower, your choices. You might not label it resentment, but listen to the language many people use:

  • “My stomach is gross.”
  • “I have no willpower.”
  • “I always fail.”
  • “My weight has ruined my life.”

That inner critic voice isn’t motivating you. It’s eroding your self-trust.

Rita teaches an early core move: forgiveness—not as a fluffy concept, but as a practical reset of your inner relationship. Because when you’re holding subconscious anger at yourself, it becomes easy to quit on yourself.

A common fear pops up here: “If I forgive myself, I’ll let myself off the hook.”
But Rita points to the opposite: when you’re connected to yourself with compassion, you actually follow through more—because you treat yourself like someone worth showing up for.

She also offers a powerful reframe: from your future successful self, those “failed diets” aren’t failures—they’re training runs. They’re stepping stones. They contain information. They’re not evidence that you’re doomed.

Try this today (identity shift):

  • Write one sentence: “My past attempts weren’t failures; they were training for my future mastery.”
  • Then list 3 things you learned from past attempts (even if you regained weight).
  • Use that list as your new foundation—because self-trust grows from evidence.

You don’t build weight mastery by bullying yourself. You build it by becoming someone you can rely on.

Why do I think I must be thin to love myself and live?

Citable truth: Waiting to love yourself “after the weight is gone” makes weight loss feel terrifying and too loaded.

This trap is common and cruel: “Once I’m thin, then I’ll…”

  • travel
  • date
  • start the business
  • go back to school
  • play with my grandkids
  • be seen

Rita hears these dreams constantly—and what breaks her heart is how many people postpone their lives until the scale changes.

Why? Because many of us believe:
“If I accept myself now, I’ll never change.”

But Rita argues the opposite: loving yourself now is what makes steady action possible. When your inner voice becomes a coach (not a critic), you become more willing to take risks—both with weight and life.

There’s also a hidden fear here: making “getting thin” the gateway to living your dreams makes the goal feel enormous. Suddenly weight loss isn’t just weight loss—it’s identity, exposure, confidence, responsibility, visibility.

No wonder your brain hesitates.

Rita paints a different picture: imagine having an inner coach who responds to your efforts with respect:

  • “You took a big chance.”
  • “You learned something.”
  • “You were courageous.”

That kind of inner leadership changes everything. She shares stories of people taking major life action before reaching their ideal weight—moving countries, asking for raises, starting second careers, dancing competitively, writing novels.

Try this today (life-first move):

  • Pick one dream you’ve postponed.
  • Ask: “What’s the smallest version of this I can do this week at my current weight?”
  • Do that—not to prove anything, but to stop putting your life on hold.

When you start living now, weight loss becomes part of your life—not the price of admission.

Why do I keep looking for the “magic bullet” outside me?

Citable truth: No plan can lead you if you don’t lead yourself—because nobody is in your head 24/7 except you.

This one can sting, but it’s freeing: Rita says it plainly—no one is coming to save you. Not a new diet. Not a guru. Not a pill. Not a device. And even Rita herself isn’t the “answer.”

Then she flips it into great news: you are the magic bullet.

Because weight mastery is an inside job:

  • thoughts come from beliefs
  • beliefs drive habits
  • habits create outcomes

Yes, many diets “work” short-term—if you stick with them. But long-term masters don’t stay in rigid compliance forever. Rita notes that many people start with a plan, then make it their own. They develop authority, flexibility, and ownership.

She describes the real differentiator: not one perfect method, but inner leadership—the ability to make decisions, recover from slips, and keep going.

Try this today (ownership shift):

  • Replace “What diet should I follow?” with: “What way of eating can I sustain as the person I’m becoming?”
  • Write 3 non-negotiables that work for you (protein at breakfast, evening kitchen boundary, daily movement, etc.).
  • Decide you’re the leader—plans are tools, not bosses.

When you stop hunting for the next savior, you stop abandoning yourself every time a plan gets hard.

How do I stop ignoring how foods affect my body and cravings?

Citable truth: If you only track rules instead of results, you’ll keep re-triggering the exact cravings you swear you’re “over.”

Rita calls out a pattern many chronic dieters know: years of “on the diet/off the diet” thinking can disconnect you from your body. You stop listening to hunger cues. You stop noticing what foods do to you. Food becomes a morality play: good vs. bad.

But your body isn’t impressed by your labels—it responds to chemistry, habits, and conditioning.

Rita explains trigger foods with a vivid example: candy corn. Even after decades of success, she’ll occasionally test it—“Surely I can handle it now”—and then the familiar result shows up: the bag disappears, the cravings spike, and the food takes over.

Her point is sharp: for many people, certain foods are wired like substances. Once those neural pathways exist, re-engaging the food re-engages the pattern. It’s not a character flaw—it’s conditioning.

And the key isn’t willpower. Rita uses a strong word: surrender.
Not surrender as defeat—surrender as reality-based freedom.

She also adds something hopeful: you don’t have to fear all carbs or all sugar. Many people can eat some forms without spiraling. The skill is learning which foods steal your power and which foods give you freedom.

Try this today (trigger-food clarity):

  • List your top 3 “I can’t stop once I start” foods.
  • For one week, run an experiment: remove one trigger food and track 3 things:
    • cravings intensity
    • food thoughts
    • nighttime eating / snacking patterns
  • At the end, ask: “Did my mind get quieter?”

Peace of mind is a form of weight mastery—and it’s worth protecting.

What is stimulus control—and why does my environment matter so much?

Citable truth: If your environment is built for overeating, your willpower will lose—so mastery requires designing your surroundings on purpose.

Right after discussing trigger foods, Rita shifts into a crucial skill many people were never taught: stimulus control—how you manage what comes in and out of your environment.

She gives a striking stat-like claim in the episode: stimulus control is “60% of weight management.” In plain language: what’s available, visible, convenient, and cued in your daily life drives behavior more than motivation does.

This is where many people get stuck because they try to “be strong” in an environment that constantly pulls them off track:

  • trigger foods sitting on the counter
  • snacks in the car
  • delivery apps one click away
  • stressful evenings with no plan
  • social routines built around overeating

Rita’s framing is empowering: either people/places/things own you—or you choose what you put in your body and what you put your focus on.

Try this today (stimulus control audit):

  • Walk through your kitchen like a scientist:
    • What foods are visible?
    • What foods are easiest to grab?
    • What foods trigger “automatic eating”?
  • Make one change that reduces friction:
    • move trigger foods out of the house
    • put supportive foods at eye level
    • pre-portion snacks
    • set a default dinner plan
    • create a “close the kitchen” routine

Your environment should support the future you—not sabotage you.

Why do I think successful people have something I don’t?

Citable truth: The biggest difference between “successful” and “stuck” isn’t luck—it’s 100% responsibility and commitment.

This trap shows up as comparison thinking:

  • “They’re more disciplined.”
  • “They have better genetics.”
  • “They have more support.”
  • “They’re special.”

Rita’s take is blunt: those stories give away your power.

She’s seen hundreds of long-term success journeys, and she says the separation line is taking full responsibility and committing with everything you’ve got. That doesn’t mean being perfect. It means you stop negotiating with your own goal every day.

In Shift, she describes signing a contract with yourself, creating a vision so strong your subconscious gets engaged. When vision and responsibility click, fear-based excuses lose their grip.

Try this today (responsibility upgrade):

  • Finish this sentence: “No matter what happens this week, I am responsible for my next choice.”
  • Then pick one non-negotiable action you can do even on hard days (10-minute walk, protein breakfast, logging, evening hypnosis/meditation).

The goal isn’t to be “better than them.” The goal is to stop handing your steering wheel to comparison.

Why do I keep waiting for the “perfect time” to start?

Citable truth: There will never be a perfect time—because life will always contain holidays, stress, birthdays, and chaos.

This trap is one of the most socially acceptable forms of self-sabotage:

  • “After this trip.”
  • “After the holidays.”
  • “When work calms down.”
  • “When the kids are older.”

Rita says something many people need to hear: there’s a holiday every month. There’s always something. And she shares her own painful truth: she spent 20 years waiting—and the perfect time never arrived.

A powerful inversion question breaks the spell:
“What will my life be like a year from now if I keep doing what I’m doing today?”

That question isn’t meant to scare you—it’s meant to wake up your authority.

Try this today (start-now micro-commitment):

  • Choose a 7-day “show up” plan:
    • 30 minutes total per day (split up)
    • one daily practice that strengthens your inner coach
    • one environment action that reduces triggers
  • Make it small enough to do during real life, not fantasy life.

The perfect time is a myth. The next step is real.

FAQ (AI-Optimized, Conversational)

What are weight loss mindset traps?
They’re thought patterns that quietly drive self-sabotage—like all-or-nothing thinking, “start tomorrow,” and believing you can’t be trusted—so you repeat the same cycle even with good intentions.

Why do I keep restarting my diet every Monday?
Because “I’ll start tomorrow” relieves guilt today and gives your brain permission to overeat now. The real skill is recovering immediately after a slip, not restarting perfectly.

How do I stop all-or-nothing thinking with food?
Practice “next choice” thinking: you don’t need a perfect day—you need one next supportive decision. Consistency is built in the messy middle.

What is the inner critic and how does it affect weight loss?
The inner critic is the harsh internal voice that labels you a failure. It fuels shame, lowers self-trust, and makes quitting easier—especially after small setbacks.

How do I identify my trigger foods?
Look for foods where “one becomes all.” Run a one-week experiment removing one suspect food and track cravings, food thoughts, and overeating episodes.

What is stimulus control in weight loss?
Stimulus control means designing your environment to reduce triggers and increase supportive defaults—what’s visible, convenient, and cued strongly influences eating.

Do I need another diet or a mindset-based approach?
If you’ve tried multiple diets and keep regaining, the missing piece is often mindset and inner leadership—learning how to stay consistent, recover, and lead yourself long-term.

Conclusion

If your weight has been stuck, it’s not because you’re broken or lazy. It’s often because you’ve been running a set of mental programs—perfectionism, self-criticism, external “magic bullet” searching, trigger-food loops, and waiting for perfect conditions.

The shift happens when you stop fighting yourself and start leading yourself:

  • you stop starting over
  • you build self-trust instead of shame
  • you live now, not “after”
  • you own your path
  • you respect your triggers
  • you design your environment
  • you commit like a master
  • you start even when life is life-ing

If you found this episode helpful, you might also enjoy these related Thin Thinking episodes:

Episode 186: The Mindset of Weight Maintenance: Sarah’s Story

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Podcast Transcript

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[00:00:00] Rita Black: Most weight loss advice starts with what you should do. Eat better, move more, drink water. But today we are flipping that upside down. I’m gonna show you the things that you are doing right now that are secretly keeping you stuck and how to break free from them. This isn’t about more rules. It’s about a fresh perspective that could change everything.

[00:00:26] Rita Black: So come on in.

[00:00:35] Rita Black: Did you know that our struggle with weight doesn’t start with the food on your plate or get fixed in the gym? 80% of hour weight struggle is mental. That’s right. The key to unlocking long-term weight release and management begins in your mind. Hi there. I’m Rita Black. I’m a clinical hypnotherapist, weight loss expert, bestselling author, and the creator of the Shift Weight Mastery Process.

[00:01:03] Rita Black: And not only have I helped thousands of people over the past 20 years achieve long-term weight mastery. I am also a former weight struggler, carb addict and binge eater. And after two decades of failed diets and fad weight loss programs, I lost 40 pounds with the help of hypnosis. Not only did I release all that weight, I have kept it off for 25 years.

[00:01:29] Rita Black: Enter the Thin Thinking Podcast where you too will learn how to remove the mental roadblocks that keep you struggling. I’ll give you the thin thinking tools, skills, and [00:01:40] insights to help you develop the mindset you need, not only to achieve your ideal weight, but to stay there long term and live your best life.

[00:01:50] Rita Black: Sound good? Let’s get started. Hello? Hello. New and old friends. A Come on in, get cozy get comfortable. And just thank you for being here in our ongoing conversation about powerful weight management mindsets and loving ourselves down the scale. I just hope that you’re healthy and vibrant and feeling awesome.

[00:02:14] Rita Black: We are super busy here in the world of thin thinking. If you are listening to this when the episode is dropping, we are just a few short days away from closing the doors on the early bird discount and bonus for our fall. 2025 live shift weight mastery process. And this is a first folks that we are actually enrolling in the month of August.

[00:02:41] Rita Black: And for a good reason I realized you’ll have lives and committing to a 30 day process, sometimes it helps to have a little runway. So this is just giving everybody more time over a month to make a decision and get in if because a lot of you are busy, you travel you go places, you have work and you just, need that time to wrap your mind around doing this powerful process. So the good news is with the shift weight mastery process, you don’t have to set your life aside. It only requires about a half hour a day the process and not all in one clump, in, in bits and pieces. So the [00:03:20] process though, is starting September 17th and on the 17th, what we’re doing is our preparation.

[00:03:26] Rita Black: We get everybody super prepped, primed, and ready for success on day one, which is the 26th. So now, if you’ve never gone through our 30 day hypnosis based process before, my question is what are you waiting for? And the second question is, what are you waiting for? Come on, check it out.

[00:03:49] Rita Black: www.shiftweightmastery.com/fall. Fa l now the early bird discount makes it easy and affordable, and we have a very cool bonus that we are throwing in as an incentive, which I’m super excited about. If you enroll by August 22nd, 2025, and what that is, is an online nutrition and cooking class with nutritional manager and Master Chef Michelle Wolfson.

[00:04:21] Rita Black: This is gonna be an awesome way to dive into picking like the best foods to eat how to prep, prepare them, prepare healthy meals that are easy and doable. Chef Michelle is amazing. She’s also a shifter. She’s released a lot of weight and has been keeping it off so she knows what she’s talking about and she’s gonna this is gonna just be a great perk, but only if you join us by Friday.

[00:04:47] Rita Black: This is an exclusive bonus. If you enroll later, sorry, you’re not gonna get in, but it’s there for you. If you enroll by August 22nd. So if you’re new to the world of [00:05:00] shifting here’s just a quick download on the process. The process is designed to be a transformational step-by-step journey from struggler to confidently releasing weight and leading yourself on your journey of weight mastery.

[00:05:18] Rita Black: I’m your guide, but you are becoming the leader of yourself. This is a hero’s journey. Now, the process is an online program and mobile app that gives you a 37 day immersion in the skillset and mindset of weight mastery and success. There is a week long prep. And in this time you get mentally prepared to be successful and to learn how to release weight at a rate you decide.

[00:05:51] Rita Black: And then there’s 30 days of daily hypnosis, meditation, and coaching, and an immersion in what I call this powerful skillset of the nine skills of weight mastery and their mind skills. There are weight skills, environmental skills that have been gleaned from studies of people who have kept weight off.

[00:06:13] Rita Black: Long term we really follow the blueprint of success. And there are weekly online live coaching sessions with me where we work on things like night eating, emotional eating, and we do powerful workshops as well. One is called Carb Savvy, where we really dive into your relationship with food and feeling addicted to food and shifting out of that.

[00:06:39] Rita Black: And then there’s [00:06:40] also a consistency workshop and we’re also adding this time, which I’m really excited about, peer coaching sessions with successful shifters who will answer your questions and help you with what’s coming up for you and lots more. So please, if you’re interested and you haven’t signed up yet, the link is in the show notes.

[00:07:00] Rita Black: Now, today I wanna have some fun with this inversion therapy session, focusing on what we might be doing to keep us stuck. One thing, when I am enrolling a course, I see a lot of people wanting to take the plunge, but then that resistant part of their mind will talk them out of it. And this isn’t just about the shift, but don’t we get inspired sometimes?

[00:07:27] Rita Black: Like we really wanna do something, we really wanna take a risk, and then our minds talk us out of it, right? Because the brain loves the familiar, even if the familiar is bad. And it makes us unhappy. You’ve probably seen this in your friends or loved ones, isn’t it? Isn’t it so frustrating? You can make a suggestion to a friend, they’re so unhappy.

[00:07:50] Rita Black: I’m so unhappy. And you talk to them for hours. Yes, you can change your life for the better. And then they. Don’t take your advice, and they just continue to stay the same. They talk themselves out of it. It’s just what the subconscious does. So we’re gonna have fun and look at these eight things that keep you struggling to highlight how you wanna keep struggling, keep doing these things with the hopes that the subconscious [00:08:20] mind hears something from a different angle and makes a shift.

[00:08:23] Rita Black: Kind of like using reverse psychology. So how do I keep struggling with my weight? Number one, keep starting over tomorrow thinking you will finally be perfect forever, somehow. Sound familiar? So this is silly. It seems silly, but really honestly, we get very addicted into the perfectionistic. All or nothing, good or bad, on or off cycle, don’t we?

[00:08:57] Rita Black: If you think about being perfect forever on anything, that theory just in just doesn’t hold up. But we get fooled every time trying to be good than getting seduced off track with the idea that we’ll be even more perfect tomorrow or Monday. And then consuming lots of food and empty calories in the name of it’s never gonna happen again, and I might as well live it up.

[00:09:24] Rita Black: So look, let’s look at how we get hooked in this cycle. Let’s look at this cycle, which all starts with the desire to go on a diet or go on some regime, pull ourselves together and be good. This is the beginning of the cycle. I wanna release weight, I wanna lose weight. I need to be good. I’m pulling myself together.

[00:09:48] Rita Black: I’m going on a diet chicken and broccoli. So let’s look at why this is desirable other than just the weight loss part. That’s the obvious conscious mind thing, but from a subconscious [00:10:00] level, this decision is really an action to get out of the chaos and pain. We are in a lot of chaos and pain when we are struggling with our weight and often we feel very unstructured.

[00:10:16] Rita Black: So diets offer that promise of structure to pull ourselves in to, to reign ourselves in that. Inner critic part of us, we have within us. If you’ve been listening to my podcast, and if you haven’t, there is that critical voice I like to call the inner critic, which is pull yourself together, go on a diet, lose some weight, you’re not okay as you are.

[00:10:39] Rita Black: So that’s that energy of going into it is this idea that we’re gonna pull ourselves together and the self identities, which is very important. So when we have this self identity that we are chaotic, that we can’t be trusted, that we’re a failure we get out of that identity and into this identity of, being structured, being on a diet, being good, and that kind of gives us a little dopamine high.

[00:11:07] Rita Black: We see ourselves as being good, and that’s a good identity. And then as we go along on our. Regime. We see some weight coming off and maybe our clothes are fitting us better and we start to feel better. Okay, so we’re, so we’ve been in this okay, going to be good and we’ve been being good. But over time, whether it’s a week or two weeks or a month or two months that high wears off [00:11:40] and usually it wears off because the pain that we were in, that gave us that kickstart to go on a diet, that pain goes away because we’ve released some weight.

[00:11:52] Rita Black: Not all the weight we wanna release usually, but just some. And our clothes are fitting. It’s better and the scale is down. And that food, now that we’ve been eating that restricted plan we’ve been on, starts to be boring and we start to feel restricted and. Hemmed in, and we get into a different part of the cycle.

[00:12:19] Rita Black: And where I, where the focus is waning. And we, and sometimes we get into what I call this competent incompetence where we, part of our mind’s I’ve got this, I’ve got this, I’ve got this diet down. I’ve got it. And we feel like we know what we’re doing. We are becoming the expert, which is fine.

[00:12:43] Rita Black: I’m all for you owning and becoming the expert, but we get into this false sense of I got this diet down. And what happens I’ll give you a different example. Like my son when he got he started driving, a couple of years ago. And for those of you who have listened to my podcast, you went through that whole trauma with me.

[00:13:04] Rita Black: But now he can drive. He can drive. Now he has competence. But in the beginning. It was so annoying because he learned how to drive. Maybe he had a couple of lessons. We were on the road and he was like, I’ve got this. But he hadn’t really gotten this. Like [00:13:20] he hadn’t been in enough situations. He hadn’t been on the freeway.

[00:13:24] Rita Black: He hadn’t been in a situation where somebody, pulled in front of him. So he, he wasn’t really that experienced, but he had that false sense. I see this all the time with smokers, people who will say, oh yeah, I quit smoking and, I got a couple months in, I was feeling really good. And I felt okay, I’ve got this down now I can smoke a cigarette without really realizing that if they smoked one cigarette the game was over.

[00:13:51] Rita Black: That part of their brain got engaged and they but they got into this sort of, oh, I’ve got this now mental attitude. And that can be a very undermining. So either this happens or life happens, we get off track because we go away or something really stressful happens in our lives, or we, just go out or we get bored or something happens and we get off track.

[00:14:19] Rita Black: And this in and of itself is a very stressful moment or very stressful time. And this is, so we’ve been in this, feeling good, feeling structured, feeling great, and then it’s like that bond has been broken, and all of a sudden the alarm bells go off in our mind that inner critic starts to yell at us.

[00:14:44] Rita Black: You blew it. You’re a failure again. You, you know that you’re going to gain weight. And and that old self-identity of being a failure comes flooding back. All the bad feelings [00:15:00] start to bubble up within us. We don’t like to feel bad, right? And the human brain doesn’t like feeling in between things either.

[00:15:08] Rita Black: These are two absolute states being good and being bad. The brain knows these very well. If we’ve been struggling, it doesn’t know the InBetween land. So what happens is what I like to call our inner rebel will really come in and get us off the hook of this bad feeling of guilt and feeling like a failure.

[00:15:34] Rita Black: And this pull is so seductive. And we have all this chaos going in our mind. We feel bad, and this rebel knows all the right things to say. And it’s oh you can start again tomorrow. Yeah. You can be perfect tomorrow. So what happens is we make this promise for future action, which means we promise to be good tomorrow.

[00:16:04] Rita Black: And do you know that research has shown that the more we promise to be good tomorrow, like with procrastinating or gambling, with procrastinating, oh, I’ll finish that paper tomorrow. Or with gambling, I’ll, I’m gonna finish this and then I’m never gonna gamble again. I’ll stop smoking tomorrow.

[00:16:23] Rita Black: The more we promise to be good in the future, the more it grants us permission to be bad in the moment. So we just aren’t going off track with one thing. It usually is then an opening of the door. It’s a gateway to. Really [00:16:40] overeating. Already in our mind we’ve been bad, so we might as really be bad.

[00:16:46] Rita Black: And this is a huge release in our mind because if you think about it, we’ve been in this restriction mindset and then all of a sudden we’re given permission and it’s this pleasurable release because the bad feelings all of a sudden go away. And now we have an open door invitation to eating all the carby food that we want.

[00:17:10] Rita Black: This hedonic food, we, it’s is hedonistic we consume, and all the ding dings go off in our mind, those dopamine dings. Our pleasure center is like completely going through a drug-like experience. And the mind sees this and thinks, wow, this is great. Let’s keep this going. Let’s keep repeating this.

[00:17:31] Rita Black: And this is fun and it really works for us because dopamine is dumb. It’s short-lived. It doesn’t get it, it doesn’t see the pain you’re gonna be in tomorrow or two hours from now when you’re in a, carb coma. It’s not gonna see and feel how mad you are at yourself. It is just invested in that pleasure moment.

[00:17:54] Rita Black: It only sees the pleasure and release like smokers. The RA of smoke is so powerful. But after they take the first couple of puffs, they’re like, why am I doing this? This is gross, it’s smelly. Why am I standing outside and all my friends are inside? There’s a lot of, that moment is really what the brain is focusing on.

[00:18:14] Rita Black: It doesn’t care about the moments after. So in the shift process, [00:18:20] we really work on this moment of breaking out of this cycle because. Learning to override the seductive cycle and stay with yourself in these gone off track moments and keeping on going is frankly the key to long-term success. Sure, there are many other factors, but can’t you see how important it is to stop starting over?

[00:18:46] Rita Black: We need to be able to stay with ourself in that moment, even though the brain feels really weird sometimes I don’t know, this feels so weird. I know how to be in this moment in the in-between world, but we learn and cultivate this powerful voice of our inner coach that can allow us to stay in the moment and not just stay in the moment, but to know what to do, how to communicate with ourselves powerfully to get us from being off track, to getting immediately back on track and in the shift process with the daily meditations, hypnosis the coaching.

[00:19:24] Rita Black: We’re really cultivating this inner communication system with this rational inner coach, learning to turn down the volume on that critic and rebel instead of starting over. You learn to stay consistent in these moments and pull yourself back on track learning and improving from what didn’t work out.

[00:19:44] Rita Black: That’s how we learned. That’s how we improve. That’s how we achieve mastery and build that confidence and that consistency that we need to create long-term success. When you stop starting over, [00:20:00] miracles occur and you start believing in yourself and you start getting true traction and you start sticking with yourself in those moments that you used to give on up on yourself and abandon yourself.

[00:20:11] Rita Black: And it’s the difference between self-abuse and self-advocacy and self-mastery, which now brings me to number two. Second thing, the second top thing that keeps us struggling with our weight. How do I keep struggling with my weight? Do number two. Keep believing that you are a failure and cannot be trusted and will never be successful because you haven’t been successful to this point.

[00:20:39] Rita Black: Okay, that was a mouthful. So let’s break this down. So I wanna go back to that idea of our inner critic. We speak to ourselves more cruelly than we speak to anybody else, especially in this area of weight. We’re beating ourselves up constantly. We don’t trust ourselves, we don’t respect ourselves, and we believe that we are a failure.

[00:21:01] Rita Black: And when people enroll in the Shift Weight Mastery process in the beginning, they’re given a questionnaire. And this questionnaire is really designed for them to really start the process, to start thinking about things differently from a different perspective. And one of the questions I ask is what?

[00:21:18] Rita Black: Is your biggest challenge, what is your biggest challenge? And people will talk about a lot of different things that are challenges for them. Exercise. Maybe they have physical issues or autoimmune disease or some things that are just really clear challenges. But the main answer I get to this [00:21:40] is me.

[00:21:41] Rita Black: I am the problem. I cannot be trusted. I have to pull myself together. I am a failure. I give up on myself. And that is why in the beginning of the shift weight mastery process, we do a process where we start to forgive these subconscious resentments that you have against yourself. Now, if you don’t think you have subconscious resentments, think again.

[00:22:09] Rita Black: If I asked you, what are you angry at your body for example what are you angry at your body for? Just take a moment and let whatever those thoughts are come up. I hear all the time, my legs are short, my stomach’s too big, the rolls are gross, my neck is ugly. If we really said, how are you angry with your body?

[00:22:31] Rita Black: Or How does your body not add up for you? You probably have a bit of a laundry list if you’re like the rest of us, right? Or what about yourself? You know what? Resentments might you have about yourself and your ability to release weight. And you might have I have no willpower. I’m a failure.

[00:22:52] Rita Black: I’m a lush, I’m a sugar addict. And a, and the laundry list goes on. Or what about your weight? I can’t move forward in my life because of my weight. I’m not intimate with my husband because I’m ashamed of my body. My weight keeps me in pain. I have arthritis, my knees, my joints. There’s a lot of resentment down there that is all evidence against you, your [00:23:20] body and your being successful.

[00:23:23] Rita Black: So that resentment needs to be cleared away. So how do we do this? How do we start from a new belief system so that we can believe in ourselves? A hundred percent. Because if you start a journey with that much resentment underneath in your subconscious, think about how quickly you give up on yourself.

[00:23:48] Rita Black: You are already beginning a journey, a diet, or whatever. Think about this. You go on the diet, you really already don’t believe in yourself and your ability to be successful. So do you really think that you are gonna be successful? You’re working against a huge subconscious tide. Of disbelief and that disbelief will wear down, wear you down, and it will be very easy for you to give up on yourself.

[00:24:12] Rita Black: And that’s why people say, I give up on myself. I give up on myself, I give up on myself. And it really isn’t about you that, giving up on yourself, but there’s all this subconscious disbelief and resentment going on and that really you need to come from a different place of belief and connection to yourself.

[00:24:33] Rita Black: So the forgiveness piece is profound and moving. When we sit and we truly forgive ourselves for being overweight, think of how that would lighten the load in your heart and connect you to yourself in a way where you can begin to appreciate and believe in yourself again and in and believe in your ability to be successful.

[00:24:54] Rita Black: So in one of the first things we do, like I said, is this forgiveness exercise [00:25:00] and then. Of course, when I introduce this concept to people, they’re like I don’t, how is a forgiveness exercise gonna help me? Because if I forgive myself, then I’m just going to give myself free reign to do whatever I want and overeat because I love myself so much.

[00:25:17] Rita Black: And the interesting thing is, that’s not true actually. When you are connected to yourself, they, again, research has shown that when people have self-compassion, showed themselves incredible self-compassion their ability to do what they said they’re gonna do, their ability to move forward and take care of themselves.

[00:25:39] Rita Black: Because think about it, you, if you were, if this were your best friend, or this was your child and you wanted the best for them, you would go out of your way to show up for them, to give them what they needed and to follow through. Now, if it were your enemy. You probably wouldn’t do that, and don’t you treat yourself like you’re an enemy rather than your best friend.

[00:26:06] Rita Black: So you would go out of your way to show up for yourself if you truly believed in yourself and truly came with a pure heart with your ability to really move forward and be successful. I want you to think about being out there in the future just for a moment. As a successful weight master, at your ideal weight or out in your future being healthy, feeling strong, you’ve released weight.

[00:26:35] Rita Black: And I want you to then from that vantage point, look back at [00:26:40] all the diets that you had been on that you considered failures. And from that vantage point, those diets and those. Experiences that you went through with regards to weight release actually weren’t failures, but they were stepping stones on your successful story.

[00:27:00] Rita Black: You might have listened to success stories here on my podcast. When people present their story they might say, okay I, this happened, and then that happened, and then. I achieved the success. You’re not seeing all those points along the way as failures as much as you’re seeing them as part of this successful story.

[00:27:21] Rita Black: So I want you to start to look back and look at the way you communicate with yourself about your past experiences with weight management, not as failures, but as training, as part of the training for your future success. Because you’ve probably gleaned a lot of information from your past experiences, but you are shifting them around and making them appear to you as failures.

[00:27:48] Rita Black: So how can you see how just shifting things around in your mind can just make. A world of difference. And this all goes back to our inner communication is the key to unlocking the weight struggle. Your inner coach is the guide on your path. And in the shift we work on creating 100% belief through hypnosis and other cognitive exercises so that you can have that bold faith in yourself that you can succeed and success breeds success.[00:28:20]

[00:28:20] Rita Black: Alright, now how do I keep struggling with my weight, Rita? Number three, believe that you need to wait until you’re thin to love and appreciate yourself and start living your life. And this all, can you see how this all one thing builds upon the other? I’m gonna go back to that questionnaire I give people.

[00:28:40] Rita Black: I see what people want to do when they feel. Healthy. I ask like, when you’ve achieved your ideal weight what are the things that you wanna do out in your life and that you might not have achieved yet, or that you wanna do, or that your weight’s keeping you from doing? And people have the most amazing goals in their life that they are not allowing themselves to pursue.

[00:29:06] Rita Black: People wanna travel the world, they wanna start a family. They want to start a coaching career or just start a new business. They wanna go back to school. They want to get on the ground and play with their grandchildren. They wanna keep up with their kids. They they want to learn how to kayak or all these amazing things that always makes, moves my heart.

[00:29:27] Rita Black: And that’s amazing. But then we start to talk about why they haven’t started to do that. And the thing is that when we struggle with our weight. We refuse to love and accept ourselves as we are right now today because often the thinking is, if I love myself today, I’m not gonna take action.

[00:29:49] Rita Black: I am just gonna be too complacent. I’m just gonna love myself and be okay with how I am. And as we’ve talked about in that the last number two, [00:30:00] that’s absolutely not true. But when we are struggling with our weight we are very vulnerable to finding that quick fix, to get the weight off as soon as possible, right?

[00:30:12] Rita Black: So I’m not okay, as I am. I’m overweight. I hate this weight. It feels uncomfortable. I look gross, and I just wanna get it off as quickly as possible, and I’m willing to do pretty much anything. And so what happens is this attitude keeps you looking outside of yourself for the next diet, the next drug, the next gym, the next membership or device.

[00:30:35] Rita Black: And when you have that powerful, loving, nurturing inner coach in you instead of a critic what happens is that you can become more fearless and a risk taker. So when you start loving yourself as you are today, when you start. Cultivating that powerful inner voice you become fearless. And I am always saying to people, start going for your dreams today.

[00:31:06] Rita Black: One of the reasons is that when we make releasing weight and getting to our ideal weight, when we’re gonna love ourselves, and when we’re gonna start living our lives and doing all of those amazing things, it makes getting thin too potent. It makes it too overwhelming. It makes it scary seeming.

[00:31:23] Rita Black: ’cause the, it’s oh, then I’m gonna have to show up, then I’m gonna have to do what I say I’m gonna do. Then I’m gonna have to and maybe some of those things are scary. But if you start. Looking at the voice that you use within yourself, not just for loving and accepting yourself [00:31:40] as you are today so you can start to love yourself down the scale.

[00:31:43] Rita Black: That’s a term we use in the shift because when you start loving yourself and accepting yourself as you are today, as we have already talked about, you start to connect with yourself more powerfully, you become more willing to take action, steady and consistent action, and you start to become open to taking risks and start living your life today before you achieve your ideal weight.

[00:32:09] Rita Black: Think about your inner critic and those opinions you used to beat yourself up and beat yourself down when you tried to do anything in your life. Why did you do that? That was stupid. You are stupid. This fear, and we fear being foolish or stupid or incompetent to ourselves. We might fear, we might think, oh, I’m, I don’t want look silly to my family, or I don’t want look silly to my friends.

[00:32:34] Rita Black: But really, ultimately it’s, we don’t wanna look foolish to ourselves because we have this very potent voice within us. That inner critic that is just sitting there looking at us and saying, no, if you do that, you are not gonna be successful. It’s not gonna work out. Or if you do it and fail, you failed.

[00:32:55] Rita Black: Why did you think you could do that? And there’s so much fear there that inner critic is really full of fear and and it’s really keeping us from living our lives and loving ourselves as we are right now. Being with people, being our best selves. That fearful inner critic robs us of life. Now, think [00:33:20] instead, if you knew no matter what you did in life, and no matter what anybody else said to you, that you had this amazing inner voice that said, wow, look at what you did.

[00:33:32] Rita Black: You took a big chance. And look at what you learned. And maybe even if it doesn’t go great, you say you did it. And next time we can make changes and get further along. But be proud of yourself, kid. You were bold, you were courageous, you went for it. Just think what that in our communication would be like.

[00:33:52] Rita Black: With this inner coach cheering you on, believing in you, not just with weight, but with life, because this just isn’t about shifting your weight. You shift this inner voice, you shift your life, and before you reach your ideal weight, let me tell you, I’ve had students of the shift develop this inner coach and not only see a difference in their weight, but they start feeling more confident, they feel more bold, and they take action.

[00:34:23] Rita Black: Even before reaching their ideal weight, I’ve had students move to China to teach English at the age of 64. Find their love of their lives in their forties, their fifties, their sixties, their seventies. I’ve had clients ask for raises and go back to school in their fifties and sixties. Start a second career even seventies.

[00:34:43] Rita Black: They go back to school. Some become life coaches. Health coaches start their own businesses. I had a client become a ballroom dancing champion. And I had a client write a novel at the age of 80 that they always wanted to write just from turning down the [00:35:00] volume on this inner critic and turning up that inner believer, that inner nurturer.

[00:35:05] Rita Black: And advocate to advocate for your dreams, advocate for yourself, achieving them, making them a reality. Loving yourself now. Believing in yourself now, not waiting till you’re thin to love you, not waiting till you’re thin, to start living your life, but really turning that spark on right now with that inner coach.

[00:35:28] Rita Black: Okay, now how do I keep struggling, Rita? Number four, keep looking for that thing outside of you to be the answer to an inside job, like a diet, a regime, an exercise, or a guru to be the magic bullet. Okay, so no one is in your head 24 7, except you. And that voice needs to be a coach, not a critic. Would you agree?

[00:35:58] Rita Black: No matter what system or plan or guru weight, masters at some point had to own their journey and believe in themselves? Sorry, I’m sorry. I’m really sorry. No one is going to save you and I repeat that. No one is going to save you, but the good news is you have the magic bullet. You are the magic bullet, not me, not some diet outside of you, not some pill outside of you.

[00:36:31] Rita Black: You and your mind are the bullet, and I can tell you something that is nothing but good news. This is very good news for [00:36:40] you that nobody is gonna save you. I think you can start to see why your journey to weight mastery is an inside job, and it’s not about the food on your plate. It’s not about the gym.

[00:36:55] Rita Black: It starts with your thoughts that are created by beliefs that create the habits that lead to success or keep you struggling. So start with your mind and committing to your inner communication. You know how to release weight. You’ve done it before, but what brought it back were thoughts conscious or subconscious that led to actions that led to the outcome of staying in the weight struggle?

[00:37:26] Rita Black: Look, most diets work if you stick with them, but here’s the thing. I don’t know anyone who has been on a long-term weight loss journey, on a diet for 10 years that has been perfect on a diet for 10 years or 20 years or 30 years. But studies show that 65% of people who have long-term. Permanent weight release started with something like a diet or a plan, but then they made it their own.

[00:37:53] Rita Black: They owned it. They became flexible with it. They had authority over it. There is no right or wrong or perfect cookie cutter way to achieve weight success. Each master has created their own way forward In our Wheat Mastery membership, we have all types of people creating all types of way of eating and exercising that work for them and only them.

[00:38:17] Rita Black: They have ownership and [00:38:20] not one of their ways that they’re doing this look alike. With each one. We have people who are vegan, we have people who are low carb. We have people who are hardcore exercisers and those who just do the minimum exercise movement. We have those who have very allergies and very specific ways of eating for their health, and we have those who eat super clean.

[00:38:41] Rita Black: We have those who are cancer survivors who eat in a particular way, those who still eat a little fast food every week. We have people who have done bariatric surgery and every type of person, every type of journey. They all have made their own path successfully and in the shift we understand that you being on your own hero’s journey.

[00:39:08] Rita Black: Is the key. We are the guide for you stepping into your own powerful journey, helping you shift from the inside out, not just with food and exercise, but with decision making strategies, inner communications and sticking with it. When things get tough, this is the core of any mastery journey. You can become your own weight mastery guru.

[00:39:32] Rita Black: Stop looking outside of you. Stop thinking the answer is outside or is gonna come into your path, onto your, the path of your life. You are the path. And when you start making this your journey and develop that inner voice of your coach to guide you along the way,

[00:39:51] Rita Black: you can make this shift now. You might be thinking how do I create my own way of eating? Rita? Let’s look at that with [00:40:00] number five. Rita, how do I keep struggling with my weight? Five, keep believing that focusing on out on the outside food solution and not paying attention to how certain foods make you feel after you’ve eaten them.

[00:40:14] Rita Black: So keep focusing on the diet, but not on how you feel when you eat certain foods. So let’s dive a little deeper into that. So many of my students and clients, after years of focusing outside of themselves on the diet, off the diet or plan. Aren’t even in touch with their body. It’s like we’re disconnected in our own virtual reality, in our heads and our bodies are just these things that exist below us.

[00:40:45] Rita Black: They’re not in touch with their true hunger signals, let alone what foods they really and truly and more importantly, what their body likes. We just know that the role we, when we struggle, we just know the world of good food and bad food. Being on a diet, being off a diet. Now you know this as well as I do.

[00:41:05] Rita Black: What is the definition of insanity? Repeat after me. You know this as well as I do. It’s doing the same thing, expecting different results, so we know this, and yet how many of us release weight, feel great, and then think we’re cured and started eating the same foods that triggered our mind and our body.

[00:41:30] Rita Black: Causing us to feel hungrier and eat more and think about food more. I’ve learned from both working with smokers and with people who struggle with [00:41:40] weight. We tend to have a genetic and emotional propensity for certain foods that get wired into our mind, hardwired. And once wired, those trigger foods, if eaten, will require our neural networks again, and we will go back to the same habits around them.

[00:41:57] Rita Black: I hope this makes sense to you because it’s not willpower around these foods that you need. It’s surrender. I had achieved my ideal weight 28 years ago. I’ve already said that. And I’ve kept it off. But don’t think I didn’t test out being able to eat my trigger foods. Oh yes I did. And occasionally I still do.

[00:42:22] Rita Black: And I have to laugh because, I have been brought to my knees so many times by my trigger foods that you could see the knees, the knee marks in my kitchen floor. I’m just kidding. Honestly, I should have had like knee pads sewn into my knees or something like that. So here’s me, it’s been a few years since I ate candy corn, which is one of my trigger foods.

[00:42:45] Rita Black: And I think to myself, oh, it’s been a few years. Surely I can eat candy corn. So I go and buy a bag of candy corn or, I see it at Target and I grab it and I’m bring it home with, a bunch of other stuff. And I started eating a couple of candy corns and sure enough I finish that bag of candy corns.

[00:43:07] Rita Black: Or cake with frosting just ending up on the bed with a big sugar coma. Nope. Guess that’s still my trigger food. We all have trigger foods and they’re all different [00:43:20] learning which ones are yours and respecting them and keeping them out of your home to the degree you can or out of your environment.

[00:43:26] Rita Black: And surrendering to the fact that you will always be the bitch to them. I’m sorry and pardon my French, but getting that really on a deep level. Oh, if I eat that food, I will be the bitch of that food. Just like a pack of day. Smoker will never just be a party smoker, no matter how long they stop smoking for.

[00:43:45] Rita Black: Their brain has those wires, and even though they aren’t active, the moment that you engage with nicotine or that particular food, it relies up the neural network. Same for alcohol. So with food. It is a little more subtle because of course we need to continue to eat food. We don’t need to continue to have nicotine or alcohol.

[00:44:09] Rita Black: But here’s the thing. There are a lot of foods that I can eat that have sugar and carbs that don’t trigger me, and I can have a relationship with them. But I have learned, and so many of my students that those trigger foods that you have are your trigger foods. And once you really get that, once you really surrender to that and put them behind you, you don’t miss them. You, I look at my trigger foods now and I think slavery, I think being owned I think about that carb zombie taking over my head and owning me. We have a whole workshop called Carb Savvy and the shift process where we deep dive into this very interesting, massively understood relationship that we have with sugar and carbs, where it really is not our fault, but we have to really look [00:45:00] at a lot of different factors that drive our behavior around these foods.

[00:45:06] Rita Black: Almost like their drugs. But I’m telling you that there are foods that give you freedom. And foods that take your power away. And it doesn’t matter how long you’ve been at your ideal weight, your trigger foods will typically always take your power away. It. And is that a bummer? Yes, I’m sorry but what isn’t a bummer is having respect for yourself and your freedom and your peace of mind, and being able to live your life at a healthy weight in a body and mind that allows you to thrive.

[00:45:35] Rita Black: And that my friend tastes better than any trigger food does. So get those trigger foods out, break up with them like they’re the boyfriend who used to be hot, but now just sits on the couch and asks you for a beer and then tells you need him more than he needs you. I swear I spent over 20 years of my life in a food fog wondering what I was going to eat next, how I was gonna get it, or how I was gonna diet and restrict it from me.

[00:46:08] Rita Black: And I swear to you, it’s sad for me because still to this day, friends and family will ask me about events that happened in that span of my life that 20 years and many times I have no memory of them. I may have pictures that can remind me of those times, but honestly, that time in my life was a bit murky.

[00:46:33] Rita Black: It was like I was a drug addict. I was, can remember once they remind me. But I look back and I [00:46:40] just at that time span, I just see my struggle and pain and chasing after the next food high. So if you can relate. Kick that trigger food out to the curb. Take back your mental and physical freedom and self-esteem and never look back.

[00:46:58] Rita Black: Good riddance. Bye-bye Riva Ucci. In the shift we get clear about stimulus control, meaning your environment, something many of us are not taught to give much thought to. Did you know that stimulus control is really 60% of weight management? How you manage your environment, what comes in and out? Believe it or not, this is a skill you can get better and better at and you can master.

[00:47:34] Rita Black: Alright? We either let people, places, and things own us in life, or we take control and choose what we put in our. Bodies we put our precious focus on and we put our, and dedicate our time to. So choosing to go on my weight journey, building my relationship with my inner coach and leaving behind my abusive slave like relationship to foods that owned me, freed me up to truly start living a life that was mine.

[00:48:05] Rita Black: And I know you can do the same, and you don’t wanna, you will, I swear, you will not miss those foods one bit compared to what you get in return, which brings me to how do I keep [00:48:20] struggling with my weight? Rup? Number seven, keep buying into limiting beliefs that others who have succeeded with weight are better than you, and that they have something that you don’t.

[00:48:34] Rita Black: Now it is easy to look around and think that everyone has the answers and that you don’t. You see the shiny faces of the people and the before and after photos. You hear the stories of people who have been successful in the long term, and it’s easy to believe that these people are special, that they worked harder, that they have more discipline, that they were luckier, that they had more money, or they had more support.

[00:48:57] Rita Black: None of that is true. I have seen hundreds and hundreds of successful weight release journeys, and the only thing that truly separates the successful from the struggling is they’re taking 100% responsibility for themselves and their journey of weight mastery and committing to it with every fiber of their being.

[00:49:22] Rita Black: Now, think about the times in your life when you went all in on something. And you were just sitting in 100% commitment, 100% belief, and all the excuses that popped up in your mind, oh, it’s too hard. Oh, it’s too scary. What will other people think? Ugh, they’re just trying to sabotage me. None of those excuses that were fear-based could stop you because your vision of what you wanted, your determination that you were gonna have it, the belief that you could succeed were so overpowering of any fear or anyone else trying to get in your way [00:50:00] and you achieved your goal.

[00:50:03] Rita Black: When we take 100% responsibility for our outcome. We let go of being a victim of other people, other places, and other ideas in the shift. We start our journey by signing a contract with ourselves to take responsibility and to give it a hundred percent and create a vision. So powerful that your subconscious mind gets engaged at the deepest level.

[00:50:25] Rita Black: This is when you get the power and drive and you are fully committed and fully responsible and have a vision of where you’re going. So amazing that nothing can stop you. Your success is already within you. You just need to unlock it. Stop looking at others and wishing to be like them. That gives your power away.

[00:50:50] Rita Black: Unlock your mind, the power within you, and that is when you get the outcome, you create, you desire, and you commit to. Alright. Last but not least, Rita. How do I keep struggling with my weight? Believe that there is gonna be a magical time in the future when you will be ready and conditions will be perfect.

[00:51:16] Rita Black: How often do you think timing will be better to really start showing up for yourself and your weight journey? Here’s something that I found to be true. There is never gonna be that future day or week or month or year that is gonna be the perfect time for you to show up for yourself and begin your wait journey.

[00:51:34] Rita Black: I spent 20 years waiting and it never happened. There [00:51:40] is a holiday in every month of the year. There is always a birthday, there’s always a party. There’s always bad days and good days and vacations, people coming to visit, and there’s never a more perfect time than now to begin showing up for yourself one step.

[00:51:56] Rita Black: At a time instead of thinking when is the best time in the future to take action? Sometimes it helps to think inversion, therapy wise, as we have been doing here today, what is life going to be like a year from now if I keep doing what I’m doing right now and not taking action? That thought helped me to finally wake up to the fact that what I was doing and what I was believing was keeping me on the same broken path, in the same painful struggle.

[00:52:29] Rita Black: Indeed, it needed a shift. So if you are ready to commit to yourself in a more powerful future of weight mastery, the live shift. Online Weight Mastery Process Fall 2025, that’s a mouthful, is now enrolling for our early bird discount, www.shiftweightmastery.com/fall until August 22nd to get that early bird discount and that amazing cooking class with Michelle Wolfson.

[00:53:05] Rita Black: Prep starts September 17th and day one is September 26th when we embark upon our 30 day process with hypnosis. Meditation coaching every day. It’s all online [00:53:20] and it just takes about 30 minutes out of your day, a little in the morning, a little during the day for your coaching, which you can listen to from anywhere and a little in the evening for your hypnosis.

[00:53:30] Rita Black: People work it seamlessly into their lives, and it’s 30 minutes when you think about how much time we spend on social media and things that really don’t add value to our life. It is an amazing value add. We also have those we weekly coaching workshops, which you can, if you can’t make them, we are recording them and the bonus workshops like Carb Savvy and our consistency course where we set you off and send you off into your future, ready to be consistent after your 30 days.

[00:54:00] Rita Black: We believe that in order to truly break free, our minds need a rocket blast outta the old beliefs that keep us stuck and into our powerful future where you can create a way of living that allows you to live your life at your ideal weight. I only do this process live twice a year because I really give it my all, and I love guiding people through getting them started on their heroic weight mastery journey.

[00:54:29] Rita Black: Here are some things that former Weight Mastery process participants have said. Tanya said. Rita’s program helped me to change a lifetime of poor eating habits. As of day one, I came to understand why willpower alone was doomed to fail. As I listened every day to the meditations and hypnosis sessions, I built up images of myself with a strong inner coach with good eating habits, never grazing or eating distractedly.[00:55:00]

[00:55:00] Rita Black: The whole program felt easy to me, which I never would’ve imagined. I lost 10 pounds in 30 days and expect to keep releasing. And she has as I continue listening to the hypnosis and meditation every day going forward. Thank you for this incredible gift, Rita and everyone with a shift weight mastery. So Tanya is gonna be a coach this coming shift and she has made such an amazing transformation, here’s Libby who said it was transformative for me. I have been on every diet, taken weight loss classes, and have tried many other programs online. None of them were able to do for me what Rita and Shift have done. I felt like a weight has been lifted off my shoulders. It’s the first time that I’ve been on a diet and haven’t felt like I was white knuckling through the process.

[00:55:51] Rita Black: Rita’s ability to make the connection from the first masterclass was what drove me to shift. I feel like I have the tools to make it happen and enjoy the process instead of racing to the finish line. Thank you, Rita. Here’s Sandy who had released 14.3 pounds in 30 days, a life-changing experience, which I do not regret.

[00:56:18] Rita Black: This new approach to releasing kilos without the strict barriers of being and yet another diet is wonderful. The learning of how the mind affects so much of our weight problems slowly and logically unfolds in the 30 days until you become stronger, slimmer, and sensitive to so many things that ultimately put you on the path to success, happiness, and positivity.[00:56:40]

[00:56:40] Rita Black: Carmen released 15 pounds in 30 days. My overall experience with the process was excellent. I love the meditations and the hypnosis sessions, the amazing coaching and the whole program in general. I found this program very authentic and I felt cared about throughout the process. Norma released 11 pounds in 30 days.

[00:57:01] Rita Black: I just finished my 30 day shift program. I feel amazing for the first time in my life, I feel like I’m on the right path. I released a total of 11 pounds and looking forward to the rest of my life because I choose to take charge. I love it. I could keep going, but what I am now doing is inviting you to join me on the other side.

[00:57:24] Rita Black: So if you are interested, go ahead and go into the show notes. Click the link. There’s so much more information for you there about the rest of the process the dates and all the different bonuses that come along with it. ’cause there are quite a few bonuses that come along with it.

[00:57:43] Rita Black: And I just, like I said, I can’t tell you how much I love. Guiding people through this process. The doors are closing though so soon, so act now if you’re listening and it’s after the date, you can sign up for the next live shift also in the show notes or consider our successful self study process.

[00:58:03] Rita Black: So check those things out in the show notes. Okay? And I hope that our inversion therapy session was helpful for you today. And I look forward to being here with you next week. Thank you for being here. And remember that the key, and probably the only key [00:58:20] of unlocking the door to your weight struggle is inside you.

[00:58:24] Rita Black: So keep listening. And find it. I will see you here next week. You wanna dive deeper into the mindset of long-term weight release. Head on over to www shift weight mastery.com. That’s www shift weight mastery.com, where you’ll find numerous tools and resources to help you unlock your mind for permanent weight release tips, strategies, and more.

[00:58:54] Rita Black: And be sure to check the show notes to learn more about my book From Fat to Thin Thinking. Unlock your mind for permanent weight loss.

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