
How many times have you lost weight only to gain it back?
Being stuck in a never-ending loop of hope and disappointment?
That frustrating cycle of losing weight, only to see it creep back on?
Our guest on today’s Thin Thinking Podcast episode, Sarah, has been there too. She knows the frustration, the setbacks, and the desire for lasting change all too well.
But here’s the twist – she broke free from that cycle by making a fundamental shift in her mindset.
In this episode, Sarah generously opens up about her experience, taking off an inspiring 30 pounds, and what’s more? Successfully transitioning into the equally challenging world of maintenance.
The shift from weight loss to weight maintenance is a unique and sometimes daunting journey, and Sarah’s story sheds light on both its differences and similarities to the weight release process.
If you’re curious about this vulnerable and sometimes scary transition into maintaining your weight, then this episode is tailor-made for you.
I’m excited to dive in with you in today’s episode. So, come on in!
UPCOMING FREE LIVE MASTERCLASS EVENT
September 19th 9am PT and 5pm PT
In this 90-minute masterclass you are going to get inside why the mind works against us when losing weight and how to instead use your mind differently for SUCCESS.
-You will learn the easy way to melt subconscious weight loss barriers.
-You will also get to experience a light and easy weight loss hypnosis session.
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Leave feeling super charged, focused and ready to get started and confident in your ability to finally be successful. oxoxRita
In This Episode, You’ll Learn:
Sarah’s story: How and when she developed her struggles with weight.
Her weight struggles as a mom and how motherhood adds another layer of difficulty in her weight management.
The one thing that kept Sarah from losing and gaining 20 pounds.
Links Mentioned in this Episode
If you’ve ever lost weight only to gain it back – and then repeated that cycle again and again – you’re not alone. Many smart, capable people can follow a plan long enough to see the scale drop… but staying there feels like another universe.
That’s exactly where Sarah was.
A busy mom of twin girls with a full-time job, she had “gained and lost the same 20 pounds for 20 years.” She tried South Beach, Weight Watchers, plant-based eating, and more. She could lose weight. What she couldn’t crack was the emotional eating, boredom snacking, and all-or-nothing thinking that always pulled her back.
In this post, I’ll walk you through Sarah’s story – how she released 30 pounds with the Shift Weight Mastery Process and then transitioned into maintenance, where she’s been holding steady for months. Along the way, you’ll see the exact mindset shifts and daily habits that made maintenance feel possible instead of terrifying.
If you’ve ever wondered, “I get how to lose weight… but how do I actually maintain it?”, this is for you.
Who is Sarah, and how did her weight struggle begin?
Weight maintenance starts long before the “goal weight” – it starts with the patterns you learned when life got hard.
For Sarah, the roots of her struggle go back to her early teens. She discovered emotional eating in the middle of big feelings and family stress. Food became the private way she soothed herself: sneaking food to her bedroom, buying cake after work at the grocery store, using sweets to manage moods.
By college, she was wearing a size 18 and felt much bigger than she wanted to be. She believed, like many of us do, that the solution was simply “find the right diet.”
- She tried South Beach, followed it strictly, lost a chunk of weight… and kept it off for about 10 days.
- She did Weight Watchers multiple times with some success, but nothing stuck.
- She experimented with whole-food, plant-based eating, felt healthy for a while, and then slid back to old patterns.
She understood healthy food. She understood how to follow rules – for a while. What she didn’t have was a way to deal with emotions, stress, and boredom without food.
She summed it up this way: she had always been looking for a “silver bullet” – a plan that would magically fix her mind so she wouldn’t want to overeat anymore.
If that sounds familiar, you’re already seeing why maintenance used to feel impossible for her. When the only tool you have is dieting harder, you’re left defenseless when life gets emotional.
Why didn’t traditional diets fix emotional eating?
Weight maintenance is often harder than losing weight because diets don’t teach you how to handle emotions, stress, or real life – they just give you rules.
Sarah’s life as an adult layered on more pressure:
- She became a mom of twin girls.
- She worked a full-time job.
- She juggled time, stress, and constant kid snacks in the house.
During pregnancy, her doctor told her it was okay to gain up to 60 pounds. For someone who already had a history of emotional and overeating, that felt like permission to eat dessert for breakfast, lunch, and dinner. She walked, drank water, and felt generally healthy, but her sweet tooth was running the show.
After she gave birth, she lost the pregnancy weight fairly quickly. But once she finished breastfeeding, the weight started creeping back. Then the pandemic hit.
Like many people, she actually lost weight during the early pandemic by:
- Exercising regularly
- Not eating out
- Having fewer social food events
But it was still the same old pattern: lose a chunk of weight, then gently boomerang back when routines shifted and stress rose.
Two big themes made traditional dieting fail her when it came to long-term maintenance:
- Time and bandwidth.
With young kids, work, and a busy household, she didn’t feel like she had time to meal plan, exercise, or think clearly at the grocery store. Her own needs fell to the bottom of the list. - Mindless and emotional eating.
Her kids’ snacks – mac and cheese, Goldfish crackers, sweets – were also her personal trigger foods. Boredom at home, stress from parenting, and the constant availability of food blended into a loop of grazing and soothing with food.
Even on the nights she felt overwhelmed by parenting, her first automatic thought was, “What can I eat?”
Diets never touched that. They didn’t show her:
- How to pause between feeling stressed and reaching for food
- How to handle boredom without snacks
- How to live in a house full of kid food without constantly nibbling
Without those skills, maintenance was always going to feel like walking a tightrope.
How did hypnosis and Shift change her relationship with food?
Sustainable weight maintenance becomes possible when you shift your identity and daily mental habits, not just your menu.
Sarah first heard about hypnosis from a friend who had quit smoking using it. She thought, “If I could quit anything, it would be emotional eating.” So she started Googling: could hypnosis help you eat less?
She found a local hypnotist and did three sessions focused on emotional eating. The weight started to “melt off” over about two months… and then, after one trip, she was right back to old habits.
Why? Because the sessions were helpful, but they weren’t supported by:
- Ongoing skills
- A daily structure
- A long-term mindset for maintenance
So she went back to searching for better resources and discovered my podcast, then my Instagram, then the Shift 30-Day Process. Even though the timing wasn’t perfect and she didn’t feel 100% “motivated,” she decided to jump in anyway.
Here’s what changed for her in Shift:
- Hypnosis became daily self-care, not a one-time event.
She realized hypnosis wasn’t about clucking like a chicken; it was a deeply relaxing, guided way to do vision work, process emotions, and rehearse new habits at the subconscious level.- At night, she listened to hypnosis to unwind and fall asleep.
- In the morning, she added short meditations to start her day grounded and focused.
Sometimes her kids would run into the room and she’d say, “I’ll be with you in 10 minutes – I’m doing my meditation.” That in itself was a new identity: a mom who puts her mental health on the map.
- She learned the core skills of weight mastery.
The nine skills we teach in Shift gave her the “third leg of the stool” she’d been missing. Hypnosis helped her mind. Skills like planning, tracking, and self-coaching helped her daily decisions.
One of the most powerful tools for her was the Shift Breath – taking a conscious pause before reacting, whether that reaction was yelling at her kids, raiding the pantry, or spiraling into shame. - She stopped waiting to “feel motivated.”
Instead of waiting for the perfect time when life would calm down, she started the process in the chaos. That allowed her to learn how to navigate real-world triggers instead of trying to tiptoe around them. - She stopped chasing a silver bullet.
She began to understand that there is no single magical protocol or hypnosis session that permanently fixes emotional eating. The “magic” is in showing up for yourself with compassion and structure, over and over, until it becomes who you are.
With that foundation, losing 30 pounds became the beginning of her transformation, not the end.
What does sustainable weight maintenance look like day to day?
Real weight loss maintenance isn’t glamorous. It’s a set of repeatable, flexible habits that help you live your life without constantly fearing the scale.
Sarah didn’t enter maintenance with a fixed number in mind. She started the Shift process thinking, “If I lose 10 pounds, I’ll be thrilled.” She lost those 10, kept going, passed old “goal weights” from previous diets, and eventually landed at a weight where:
- Her clothes fit comfortably.
- Getting dressed in the morning felt fun, not stressful.
- Shorts and swimsuits felt okay – even good.
- Her energy felt stable and sustainable.
Instead of chasing a lower and lower number, she checked in with her quality of life. Did this weight feel livable? Did her daily habits feel like something she could keep doing, not just “survive” for a few weeks?
When the answer was yes, she realized, “Oh – I’m in maintenance.”
Maintenance, for Sarah, now looks like this:
- Working a new mental muscle every day.
Rather than flipping back into “diet mode,” she practices trusting herself around food, especially after things like cake at a party or a vacation. - Letting go of all-or-nothing thinking.
In the past, one slice of cake could trigger a spiral: “I’ve blown it, might as well keep going.” Now the conversation is more respectful and realistic:- Track the cake.
- Notice how it fits into the week.
- Decide what (if anything) she wants to adjust – maybe an extra walk or simply moving on.
- Navigating seasons and events as “maintenance challenges.”
Her first summer at maintenance brought barbecues, travel, and social eating. Instead of seeing each event as a threat, she framed them as chances to learn:- How do I handle barbecues and still feel good in my body?
- How do I travel and come home feeling proud instead of defeated?
She’ll do the same with fall, holidays, and other seasons – each one is a new maintenance skill set.
- Focusing on freedom, not just the scale.
Because the scale is no longer dropping, she doesn’t get those daily “dopamine hits” from lower numbers. So she looks for wins in other places:- Freedom from the constant mental struggle
- The ability to enjoy her clothes and her body
- The confidence of modeling healthy habits for her daughters
Maintenance isn’t the end of the journey; it’s a new chapter where you learn to live in your new normal.
If you enjoy real-life weight mastery stories, you might also love Episode 10: “Shelley’s Story: How She Released 97 Pounds.”
How does tracking help with both weight loss and maintenance?
Tracking becomes powerful when you use it as a tool for awareness and choice – not as a weapon for self-punishment.
Sarah had tried tracking before in other programs and never lasted more than a day or two. It always felt like dieting, deprivation, and judgment.
In Shift, tracking is reframed as getting cognitively correct:
- It shows you how much your body burns in a day.
- It shows you what your food actually adds up to.
- It turns weight into simple math and choices, not moral judgment.
For Sarah, this shift in perspective changed everything. She has now tracked for more than 260 days in a row and calls tracking “the one thing I wouldn’t give up.”
Here’s how tracking supports her in both weight loss and maintenance:
- During weight release
- She could see the relationship between her calorie range and the rate she was losing.
- She could “do the math” on her week instead of obsessing over one meal.
- She could adjust on purpose (“If I want a special dinner Friday, I might keep things lighter earlier in the week”).
- During maintenance
- If she goes over her usual range – say, 1,000 calories above maintenance for the week – she can see that’s still less than a pound of gain.
- Instead of panicking, she can decide:
- “I’m okay with that; this was a celebratory week,” or
- “Next week I’ll add an extra run or plan fewer treats.”
- Tracking gives her data, which makes calm, respectful inner communication possible.
- For self-respect, not self-shame
Tracking allows her to intervene before her brain slides into “I’ve totally blown it.” It opens the door to conversations like:- “Given these numbers, what do I want to do?”
- “How can I support myself this week?”
This is why study after study connects tracking with long-term success. It’s not about perfection. It’s about keeping you in relationship with your choices so you don’t slip back into unconscious habits.
How can you start your own shift into weight maintenance?
You don’t have to wait until you reach your “goal weight” to start practicing maintenance. In fact, the sooner you practice, the smoother the transition will be.
Here are the key steps you can steal from Sarah’s journey to begin your own shift:
- Stop waiting for the perfect time.
Life will always be busy – holidays, weddings, trips, kids’ activities, work projects. If you wait for everything to calm down, you’ll keep delaying the life you want.
Start inside the life you have now and let your skills grow in real conditions. - Shift from perfection to “moving in the direction of.”
Instead of asking, “Was I perfect today?”, ask, “Did I move in the direction of weight mastery today?”- Did I pause once instead of autopiloting to the pantry?
- Did I track most of my food?
- Did I listen to hypnosis or do a short visualization?
These small wins are what permanent change is made of.
- Build a clear maintenance vision.
Weight-loss visions are often exciting and concrete – numbers on the scale, clothing sizes, photos. Maintenance visions are more about how it feels to live there.
Ask yourself:- How do I want getting dressed in the morning to feel?
- How do I move in my body – with my kids, at work, on vacation?
- What kind of example do I want to set for my family?
Sarah, for example, imagines herself as the mom who runs alongside her girls as they ride their bikes.
- Practice inner leadership.
You are not at the mercy of your cravings, your schedule, or your kids’ snacks. You’re learning to lead your mind, not be led by old patterns. That means:- Using tools like the Shift Breath when you’re stressed or overwhelmed
- Talking to yourself with respect instead of criticism
- Making decisions from your maintenance self, not your “old dieting self”
- Get support that works at the subconscious level.
You don’t need to white-knuckle maintenance on willpower alone. Hypnosis and mindset work help you rewire the beliefs and automatic responses that used to lead straight to the kitchen.
If you’re ready to move out of the rinse-and-repeat diet cycle and into true weight mastery, consider joining me for my free masterclass, “How to Break Through the Weight Struggle Cycle so You Can Lose Weight Consistently and Permanently.” We take a deeper dive into the subconscious beliefs that keep you stuck – and you’ll experience weight-loss hypnosis for yourself.
FAQs about weight loss maintenance and emotional eating
1. How much weight did Sarah lose before moving into maintenance?
Sarah released 30 pounds using the Shift Weight Mastery Process. She didn’t start with a fixed “goal weight” – she simply kept following the process, letting her weight and her quality of life guide her. When her clothes felt great, she felt confident in shorts and swimsuits, and her habits felt sustainable, she chose to transition into maintenance.
2. Why does maintenance feel harder than losing weight?
Maintenance often feels harder because:
- You’re not getting constant “wins” on the scale.
- The external structure of a “diet” fades, and you have to rely on inner structure.
- Old emotional and boredom-eating habits can slip back in if you haven’t addressed them.
When you build skills like tracking, self-coaching, and emotional regulation – and support them with tools like hypnosis – maintenance becomes more about living than white-knuckling.
3. Do I need hypnosis to maintain my weight loss?
You don’t have to use hypnosis, but it’s a powerful tool because it works with the part of your mind that drives habits: the subconscious.
In Sarah’s case, hypnosis helped her:
- Relax her nervous system
- Rehearse new responses to stress and cravings
- Strengthen her maintenance identity (seeing herself as a healthy, active mom and weight maintainer)
Think of hypnosis as mental rehearsal and deep self-care combined. You can pair it with any sensible nutrition approach.
4. How does being a busy parent affect weight maintenance?
Parenting adds a unique set of challenges:
- Less time and energy for planning, cooking, and exercise
- Constant exposure to kid snacks that may also be your trigger foods
- Emotional ups and downs that can fuel stress eating
The key is not waiting for “when the kids are older,” but learning how to:
- Set small, realistic boundaries (like 10 minutes for morning meditation)
- Create simple, repeatable food routines that fit your life
- Use tools like the Shift Breath during stressful parenting moments instead of diving into the pantry
Sarah’s daughters now see exercise, walking, and self-care as normal parts of life because they watch her do them.
5. How do I stop emotional eating when I’m overwhelmed?
You can’t eliminate emotions, but you can change what you do with them. A simple three-step approach:
- Pause and breathe.
Even one deep breath interrupts the automatic “feel stressed → eat” loop. - Name what’s really happening.
“I’m overwhelmed by parenting / work / this project.” Naming it shifts you from reaction into observation. - Give yourself a non-food option.
- Step outside for 3 minutes
- Do a short hypnosis or calming audio
- Text a friend
- Write down what you’re feeling for 60 seconds
Over time, your brain starts to understand that food is not the only way – or even the best way – to handle big feelings.
6. Should I still track my food in maintenance?
For most people, yes – tracking is one of the strongest predictors of long-term success.
In maintenance, tracking helps you:
- See the big picture instead of obsessing over one day
- Make calm, informed decisions after higher-calorie days or vacations
- Stay connected to your body’s needs
You don’t have to track perfectly forever, but keeping some form of measurement in place (calories, portions, or patterns) keeps you out of denial and in relationship with your choices.
7. What if I’m scared I’ll gain the weight back?
That fear is extremely common, especially if you’ve repeated the lose–regain cycle for years.
Two things can help:
- Reframe maintenance as a skill, not a personality trait.
You’re not “bad at maintenance.” You’re learning a new set of skills – and skills can be practiced and improved.
Collect evidence that you can maintain.
Every week you stay roughly in the same range, navigate a social event, or come back from a vacation without spiraling is proof that you’re becoming a weight maintainer, not just a weight loser
Want to learn more? Check out my free masterclass, How to Stop The “Start Over Tomorrow” Weight Struggle Cycle and Start Releasing Weight For Good.
If you found this episode helpful, you might also enjoy these related Thin Thinking episodes: