
From the trivial choices, like selecting the mug for your morning coffee, to the monumental ones that sculpt the trajectory of our existence – each choice we make has the potential to paint the canvas of our lives.
These decisions, the ones that have the power to rewrite our narrative, deserve our utmost attention.
In today’s Thin Thinking episode, join me as I sit down with the remarkable Dr. Rishma Walji whose insightful TED Talk on intentional decision making has captivated many.
In this thought-provoking episode, Dr. Rishma unravels the art of conscious decision making – a practice that empowers us to sculpt our lives rather than merely reacting to circumstances. She also shares her wisdom and shed light on the path to becoming the architects of our own destinies.
From choosing a career path that resonates with your soul to deciding on matters of partnership and residence, every aspect of intentio nal decision making is explored.
So, make the intentional decision to come on in to this week’s Thin Thinking podcast!
In This Episode, You’ll Learn:
How did Rishma get to where she is right now in helping people make more intentional decisions.
The type of things that influence our decisions.
The three types of awareness that can help you be more mindful of the decisions you’re making.
Links Mentioned in this Episode
Most of the decisions shaping your life aren’t the ones you think about carefully. They’re the ones you make automatically—without realizing where they’re coming from.
We make hundreds of decisions every day. What to eat. How to respond. Whether to speak up or stay quiet. Most of these choices feel small, but over time, they quietly determine the direction of your health, relationships, and sense of fulfillment. The problem isn’t that you’re making the “wrong” decisions. It’s that many of them aren’t truly intentional.
Intentional decision making means choosing from your authentic self instead of reacting from subconscious habits, inherited beliefs, or emotional reflexes. In this episode of the Thin Thinking Podcast, clinical hypnotherapist Rita Black interviews Dr. Rishma Walji, naturopathic doctor, PhD, TEDx speaker, and host of the XO Conversations podcast, about how awareness—not willpower—is the gateway to real choice.
Together, they explore why most decisions happen on autopilot, how life transitions expose outdated beliefs, and how building awareness across three critical areas can help you stop reacting and start creating a life that actually fits you.
If you’ve ever wondered why you keep ending up in the same patterns—despite your best intentions—this conversation offers a powerful place to begin.
Why most of your decisions are made subconsciously, not consciously
Most human decisions are automated responses driven by subconscious patterns, not deliberate thought.
Dr. Walji explains that only 5–10% of our decisions are conscious. The rest are handled by deeply ingrained habits, beliefs, and emotional responses developed over a lifetime. This isn’t a flaw—it’s how the brain conserves energy. If you had to consciously decide how to drive home or respond to every comment, you’d be exhausted before lunch.
The challenge arises when those automated decisions are based on outdated beliefs that no longer serve you. A belief formed in childhood. A coping strategy created during stress. A role you stepped into without questioning whether it was truly yours.
In areas like health, weight, career, or relationships, these subconscious patterns often override your conscious goals. You may genuinely want change, but your brain keeps defaulting to what feels familiar and “safe.” That’s why willpower alone rarely works.
Intentional decision making doesn’t mean controlling every choice. It means learning how to interrupt autopilot when it matters most—and choosing deliberately instead.
What intentional decision making actually means
Intentional decision making is choosing what’s right for you, not what’s expected, inherited, or fear-driven.
Dr. Walji is clear that intentional decisions are not about making the “right” choice by someone else’s standards. They’re about making choices aligned with your values, your body, and your lived experience.
Many people make decisions reactively—especially when they’re in pain. Rita Black shares how weight-loss decisions are often made in moments of frustration or shame rather than from a true commitment to long-term change. The same pattern shows up in careers, relationships, and health choices.
When decisions come from emotional pressure—fear, urgency, guilt, or obligation—they often lead to short-term relief but long-term dissatisfaction. Intentional decisions, by contrast, are made from clarity and self-connection.
The goal isn’t perfection. It’s alignment.
How subconscious beliefs quietly run your life
Subconscious beliefs influence your reactions, habits, and choices long before you realize it.
Many of the beliefs guiding your decisions aren’t even yours. They’re inherited expectations, cultural norms, or family narratives absorbed early in life. “Be the perfect mother.” “Don’t disappoint.” “Success looks like this.”
These beliefs often collide with reality during moments of stress or transition, leaving people asking, How did I end up here? On the outside, life may look successful. On the inside, something feels deeply misaligned.
Dr. Walji notes that when people feel trapped, rushed, or out of options, it’s often because they can’t see beyond the beliefs shaping their decisions. Awareness is what creates space between stimulus and response.
Without that awareness, you don’t feel like you’re choosing—you feel like you’re stuck on a track you never agreed to ride.
To better recognize and interrupt the subconscious voice that drives reactive choices, listen to Episode 13 — Outsmarting the Inner Saboteur, which complements this episode by helping you spot and disengage from automatic mental patterns in the moment.
Why major life transitions force decision awareness
Life transitions expose unconscious patterns and create opportunities for intentional change.
Certain seasons of life make autopilot impossible to ignore. Becoming a parent. Midlife shifts. Health changes. Empty nesting. Retirement. These identity transitions force a reckoning with who you’ve been and who you want to become next.
Dr. Walji explains that these moments aren’t random crises—they’re invitations. When an old identity no longer fits, awareness naturally increases. The discomfort you feel isn’t failure; it’s information.
Rather than rushing to “fix” the discomfort, intentional decision making invites curiosity. What beliefs no longer apply? What expectations need to be questioned? What choices are actually available now?
Transitions don’t demand immediate answers. They ask better questions.
The three types of awareness that create intentional decisions
Intentional decision making requires self-awareness, relational awareness, and system awareness working together.
Dr. Walji outlines three distinct forms of awareness that most people don’t consciously integrate:
1. Self-awareness
This goes beyond personality traits. It includes understanding your emotional triggers, physical signals, motivations, fears, and ingrained habits. Your body often knows the truth before your mind catches up—if you’re willing to listen.
2. Life (relational) awareness
How you interact with others matters. Many relationship conflicts are not about the other person—they’re about unconscious patterns colliding. When you understand how you show up in relationships, communication shifts from blame to curiosity.
3. System awareness
Every area of life operates within systems—healthcare, finances, education, even your own routines. If you don’t understand how a system works, your choices are automatically limited. Awareness expands options.
When these three forms of awareness align, intentional decisions become possible.
How relationships influence unconscious decision making
Many daily decisions are shaped by relational patterns operating below awareness.
Dr. Walji describes how interactions with partners, children, and colleagues often run on scripts written long ago. Without awareness, these interactions become emotionally charged and repetitive.
When awareness increases, something powerful happens: curiosity replaces judgment. Instead of reacting, you pause. Instead of assuming intent, you ask questions. This shift doesn’t just improve relationships—it changes the quality of decisions made within them.
Small intentional decisions—like choosing how to respond rather than react—compound over time into entirely different relationship dynamics.
Why understanding systems gives you back choice
You cannot make empowered decisions inside systems you don’t understand.
System awareness is often overlooked, yet it’s critical. Dr. Walji shares examples from healthcare, fertility, and finances where people felt powerless simply because they didn’t know what options existed.
When you understand how a system works—your body, your money, your habits—you regain agency. Awareness doesn’t guarantee outcomes, but it dramatically expands what’s possible.
Intentional decision making isn’t about controlling everything. It’s about seeing clearly enough to choose wisely within reality.
Practical ways to become more intentional in daily life
Intentional decision making starts with curiosity, not pressure.
Dr. Walji emphasizes that practices must fit the person. Journaling, for example, didn’t work for her until she used targeted prompts designed to uncover deeper patterns rather than surface thoughts.
Other practical approaches include:
- Noticing emotional and physical patterns without judgment
- Paying attention to repeated reactions
- Asking “What’s influencing this decision?” before acting
- Creating space between emotion and action
The goal isn’t to analyze everything—it’s to become aware where change is desired.
The first step to intentional decision making
The most powerful first step is paying attention with compassion, not judgment.
Dr. Walji offers a simple starting point: observe yourself the way a kind friend would. Notice reactions. Notice patterns. Notice signals—without trying to fix them immediately.
When awareness replaces self-criticism, intentional choices become possible. From there, change feels less forced and more natural.
FAQ: Intentional Decision Making
What is intentional decision making?
It’s the practice of making choices aligned with your values and awareness rather than reacting from subconscious habits.
Why do I keep making decisions I later regret?
Because most decisions are driven by unconscious patterns formed long before the decision moment.
Can intentional decision making help with weight and health?
Yes. Health behaviors are heavily influenced by subconscious habits and emotional triggers.
How long does it take to become more intentional?
Awareness begins immediately; lasting change happens gradually through consistent observation.
Do I need to analyze every decision?
No. Intentional decision making is about choosing which decisions deserve conscious attention.
What role does the body play in decision making?
Physical symptoms and sensations often signal misalignment before conscious awareness catches up.
Conclusion
Intentional decision making isn’t about controlling life—it’s about participating in it consciously.
When you slow down enough to notice what’s influencing your choices, you reclaim agency. Awareness creates space. Space creates choice. And choice is where transformation begins.If this conversation resonated, explore more of Dr. Rishma Walji’s work through her XO Conversations podcast, TEDx talk, and intentionality quiz. And if you’re ready to understand how your mind shapes your habits—especially around weight and health—Shift Weight Mastery offers tools designed to help you lead from the inside out.
If you found this episode helpful, you might also enjoy this related Thin Thinking episode: